West partner with Burton Road Brewery Company
Fri 5th May 2017 | West Didsbury & Chorlton | By Rob McKay
West Didsbury & Chorlton have announced a new partnership with Burton Road Brewery ahead of the 2017/18 season.
The agreement will mean that from the start of the 2017/18 season the Brookburn Road clubhouse will stock Burton Road Brewing Co.’s flagship beer, it’s ‘beautifully biscuity’ Pale Ale from the start of next season.
Burton Road Brewing Co. was founded in 2015 when the founders had been tinkering with pale ale recipes in their kitchens for several years before they hit on the perfect brew and decided to create their own company.
As the founders lived and drank on Burton Road in Manchester’s West Didsbury, round the corner from the original spiritual home of West Didsbury AFC, the Albert Club. Therefore there was only one possible name for the company. Burton Road Brewing Co. was born with a very simple mission: create delicious, lovingly hand-brewed craft beer.
Director and co-founder of Burton Road Brewing Co. Guy Kilty said; "We're delighted to support our local club, West Didsbury & Chorlton AFC. West provides a great environment for local boys and girls to get involved in football through its youth and junior sides.
"The senior men's and women's teams are a great source of pride for people in the area. We look forward to helping West achieve its goals and providing much needed alcoholic refreshment alongside all the hummus and quinoa at Brookburn Road."
West Chairman Glyn Meacher spoke on the announcement: “The club and its supporters have always thrived on doing things a different way and we’re delighted that we’ve come to this partnership with Burton Road Brewing.
"As a club we always strive to offer the best and most varied match day experience for supporters and this will give them the opportunity to sample different beer but will also mean that they will be able to choose which beer they choose from.”
Supporter spokesperson Matthew Britton was delighted with the news: “Aside from the wonderful football that the team has played on the pitch this season, one of the main attractions of coming to see West over the last year has been the excellent selection of beers in the clubhouse.
"As a West fan – and as a lover of good beer – I’m overjoyed with the news that Burton Road Brewing Co. will be a fixture in the clubhouse next season, and I look forward to cheering on many more victories with a pint of their pale ale in hand.”
However supporters will not have to wait until then to get their first taste as Burton Road Brewing Co. have kindly agreed to donate a case for Saturday’s End of Season Awards. The presentation begins at 5pm this Saturday and everyone is welcome, with food available as well as the return of Rob Madden hosting ‘Play Your Cards Right’.